Why Is It Important To Have A Mobile APP For Your Business?

As per ibef.org, India is one of the fastest-growing mobile internet markets in the world and it is expected to rise to 200 million online shoppers by 2025.

India saw a 27% increase in the number of hours that the users spent on engaging with the various apps in 2021 as compared to 2019 (inc42.com).

The mobile is now the entire world for a user. They use it day in and day out from exercising to cooking to traveling to shopping to studying to communication to entertainment and much more. And for each activity, they use at least one mobile app.  India recorded the second-highest number of mobile app downloads in 2021 with over 27 billion app downloads and China topped the list with 98.4 billion app downloads (inc42.com).

These facts clearly highlight two major points:

1. The huge potential that the businesses can explore, and
2. The mobile app is the best tool for brand building, acquiring, and retaining customers and thus increasing sales with few clicks.

But let these facts not cloud your judgment too. The companies need to evaluate the need for a mobile app for their business. They need to define the purpose clearly and decide which customer/business problem are they trying to solve by developing the mobile app. Businesses should take the step forward only with a clearly defined goal and requirement.



All said and done, mobile apps are an important and essential tool for a business, let’s find out why:

• Build your brand: Out of sight out of mind, this statement holds so true for companies. The more your brand is visible to the customer better brand awareness it will create and thus brand loyalty. The mobile apps today create the same effect that diaries and calendars used to create in the earlier days. They help in developing a connection with the customers.

 

• Effective and fast communication: The app is accessible to the customer throughout the day. The companies can share information about the products/services, new launches, new loyalty programs, all offers, and discounts regularly through mobile app push notifications and keep the customers updated. When the customer is equipped with the updated information then they are able to make on-the-spot decisions and make instant purchases.

 

• Generate value for the customers: The mobile app helps you to provide customized services and offers to the customer based on their previous interaction with the app. This builds an easy relationship, and trust which encourages customers to make more purchases to earn the opportunity to earn more offers and discounts.

 

• Active customer communication: The mobile apps are the best platform to provide timely and satisfactory customer service and complaint/query resolution. This platform makes two-way communication extremely easy. On one side the companies share their business information and on the other, the customer can get the answers to their questions instantaneously. The more prompt your response, the more the customer gets attached to your brand. The companies enter the heart of the customer through the app.

 

• Increase revenue and profits: The companies can use the customer and engagement data gathered via the app to get an insight into customer behavior. The constant tracking and analytics provide a bird’s eye view of the areas that are performing well and the areas that need improvements. Then the businesses that take timely actions are able to connect with the customer and generate more sales and thus profits.

So whatever your reason for having a mobile app, do ensure that you cover the maximum usability feature in your app to provide a smooth user experience, you have a well-defined pricing model for the app ( free, freemium, premium, etc.), high-level security for privacy and data protection and it is developed by an experienced mobile app development company with good experience in cross-platform technologies (i.e.) both android app development and iOS app development ...

For more information, expert advice, and development of mobile apps or any other mobile app-related queries, do get in touch with us. Our experts will be happy to share their knowledge and experience.