What’s The Difference Between SEO And SEM?

When it comes to increasing or spiking the visibility in the search engines, the two most common terms that hit all of us is Search Engine Optimization (commonly termed as SEO) and Search Engine Marketing (also known as Search Marketing or SEM).

The main objective of SEO is to optimize your website, whereas the focus of SEM is slightly more than it. SEM involves method to acquire visibility from both paid as well as organic search.

Let’s understand using a simple example. There are two main classifications involved in the search results by Google. The first one is the Organic Search and the second one is the Paid Search. Here, the SEO helps to rank your website using the first method i.e. Organic Search Result method. The expert performing the Search Engine Optimization technique needs to use good practices in order to get better search results. On the other hand, one can their site going into the search results through the Pay per Click method (which is also known as PPC).

Let’s talk about SEO (Search Engine Optimization) first

SEO services is highly necessary to optimize the website for getting free traffic and the let the website appear in the top search results. There are specifically three main types of SEO:

1. Technical SEO: It involves indexing and crawling phase. As the name says, this methodology is used to enhance the technical structure of a website.
2. Off-site SEO: It is the process of obtaining backlinks from different websites. This also helps to enhance the reliability of one’s website and in result increase the rank in the search engine.
3. On-site SEO: It is usually applied on content or webpages for optimizing using specific keywords. Using relevant or short links or tags/meta descriptions are some of the examples.

There is a Best SEO company Mumbai, India that will help one’s or company’s website get into the better google search results. You can find such options either online or through any consultant.

What is SEM (Search Engine Marketing)?

This is the subset of Digital Marketing and is an amalgamation of both SEO and PPC. This type of marketing is the more preferred kind of marketing and is claimed to increase the traffic of Internet.

This paid method of increasing the conversions and planning an ad campaign includes different kinds of Google Ads. Some of them are YouTube Ads, Search Ads, Display Ads etc. It is also claimed that SEM gives better and quicker results compared to SEO.

Below are some of the major differences between these two terms which will help you find SEO Company Mumbai and Best SEO Company India:

• SEM is comparatively faster than SEO in obtaining results
• SEO been organically done doesn’t need investment as that of SEM
• Ads can be seen at the top easily using SEM
• It is found that the testing process is comparatively easier for SEM than SEO
• Once the duration of the ads are over, SEM ads go off and there would be no ongoing techniques involved as SEO

Bottom Line

Understanding these jargons can help the investors or the owner of the website to make proper investment into marketing as per their requirements. It becomes easier for you to find a person, SEO services or consultant who would fit as per your preferred approach. Also, knowing the difference between these two terminologies can help you figure out your marketing budget and align you in the appropriate way of search results. One such company is Exavibes Services Pvt. Ltd., which helps companies by providing a complete package of these services at affordable commercials.