How Does Mobile Application Help Us To Reach More Customers?

Are you one of those business entities or organizations that have remained rooted in the past, especially in terms of sales and marketing options? If your answer to this question is yes then here is a shocker for you. Every year Android and Apple stores record billions of mobile app downloads. It simply means unprecedented engagement, new leads and ultimately unmatched improvement in the bottom line.

Not convinced that Mobile application helps businesses reach more customers. Here are some stunning statistics.
 

1. Indians spend around 4.7 hours ( daily ) of their productive time exploring and exploiting mobile phones and apps.
2. Around 46% of Americans spend around 6 hours ( daily ) while 22% spend around 3.7 hours exploring various mobile apps.

The above date does not include work-related tasks. A recent BBC article mentioned that “People devote a third of their waking time to mobile apps - So a mobile app might be a better investment versus a responsive site.”

The million-dollar question is – “How do the mobile apps help us reach more customers?” Read on to know about it.

Push Notifications -

Everyone knows what a push notification is, especially an app owner and of course the mobile app Development Company. It is simply a window that pops up from our mobile application. This nifty little feature allows organizations to share important news or information. These discreet windows are excellent communication channels. Share your new product range, offer special discounts or inform your customers about certain items which are back in stock. They might look docile but the fact is these notifications are extremely powerful sales tools, generating interest, building leads and thereby increasing the user base.

The idea here is to send push notifications based on the target audience. Organizations and businesses can easily target a certain group of customers by analyzing their shopping history. It is this focused approach that allows app owners to convert a large number of customers into buyers.  Remember, push notifications are customizable. It means that your app user has this sense of being a valued and exclusive customer boosting their pride and ego. It leads to improved loyalty and brand awareness.

Studies had shown that push notifications increase traffic dramatically. It not only helps in reaching out to an increased number of customers but also converts a large number of receivers into definite sales. 
 
A 24 X 7 Retail Outlet -

Unlike brick-and-mortar shops or static websites, a mobile app is a fantastic piece of intelligent software that not only displays products and services round the clock but also offers that feeling of being in a “Real” store. The reason for this experience is because of several intuitive and interactive functions such as chatbox, FAQ’s page, in-app communication system, etc.

However, its success depends on Mobile application promotion.

Moreover, customers can check/buy products from the comfort of their living room/office and that too at their leisure. It is this flexibility that attracts many shoppers. By simply clicking an icon on their mobile devices, customers are introduced to a world of shopping in the most intelligent and creative way. The reduced fatigue and easy-to-browse galleries entice customers time and again. Unlike brick-and-mortar shops where a certain shopper may never return, a mobile app is like a mystical arena, a genie that fulfills a customer’s wish with just a few mouse clicks.

Speedy Resolution -

A reputed research entity recently revealed an amazing fact with regards to app-based shoppers – almost 52% of the customers bought goods and services after reading the customer service reviews.

For entrepreneurs and businesses who are still skeptical of focusing on this avenue or delaying their decision to make one, here is a feature that should convince them. Speedy resolution! An app can be embedded with several innovative and intelligent query/problem-solving mechanisms such as in-app messaging, call-back provision, and accessible guide to real stores, exchange, and service centers. It can also be embedded with real-time, human-based customer service features. Therefore, one needs to choose an experienced android app development or iOS development agency.

Offering quick customer resolution sends out a strong message. It shows that your brand cares about shoppers. It also prevents the escalation of issues. What does this mean for your company? Fewer negative comments/remarks on various social media and general platforms like blogs and forums. If the digital space speaks good things about your product, service, or organization it leads to increased interest and thereby traffic.

Rewards & Bonus -

Right from the day, a mobile app is launched, the concerned owner/organization should focus on the following four parameters. Of course, it demands a highly renowned Android or iOS app development services provider.

App Download Bonus - By offering redeemable / cash rewards business owners/entrepreneurs can lure customers to download their app. Once the same is downloaded the promised reward must be delivered immediately. This will cement the trust in the brand. Moreover, cash rewards are also a great way to introduce customers to your products and services. Rest assured customers will open the app and take a peek at the offerings. It then depends on the company’s / organization’s strategy on how to retain them.

Coupons - Coupons need to be exclusive in nature. These redeemable codes can then be offered to loyal customers or those who spend a certain amount during single or multiple transactions. Business entities can also offer these coupons at a discounted price to general customers, enticing them to shop more and pay less.

Reward Points - By offering reward points that are collectible in nature and which can be used against certain products and services is a great way to prompt customers to shop more. For every transaction, a certain number of points can then be added to the customer’s account. It is a great option to attract newer categories of potential shoppers and also those who are wary of your brand. The idea is to force app users to increase their spending for more reward points.

Exclusive Membership - Based on the yearly spending, a customer can be offered free membership with a bouquet of benefits and advantages. This strategy works wonders for loyalty programs. Member offers are a great way to prevent app deletion and at the same time attract newer customers, and forge better engagement and relationships.



Return Policy – Gateway to increased mobile app downloads

One of the best tools/strategies for any business app is the return policy. A pro-consumer assurance guarantees amazing traction in terms of increased customer base, sales and revenues. A flexible return policy builds trust and an increased level of confidence amongst customers. Every business organization with an app as their sales and marketing tool should carefully look at this feature and plan out a strategy that is growth-driven and distinct to their domain. Talk to your mobile app Development Company. Share your concerns and strategies.

Conclusion -

Mobile application is a distinct, feature-rich, intelligent, secure, and highly scalable piece of software. It replicates a real-life store sans the staff and overheads. By exploiting and embedding features that are human-centric businesses can not only retain customers but also improve this user base, using the above-mentioned tactics. Organizations need to understand that mobile applications are the new-age sales and marketing tools, and not having one can be disastrous, to say the least. Connect with a Mumbai or India-based android or iOS app development services provider and watch your sales zoom.