DOES BLOGGING HELPS IN SEO?

Yes, it does! When you have an active blog with regular posts and well-written articles on relevant topics for your target audience, it boosts the ranking of your website in search engines, thus making blogging a highly efficient way of search engine optimization (SEO).

HOW DOES BLOGGING IMPROVE MY WEBSITE RANKING

Need any information on anything? You know where to look for it! You run a search on any search engine such as Google, and you get a whole list of websites that have relevant content for you to look at. This is how your articles and blogs work! They give content to your website which otherwise you don’t include, giving it higher chances of being listed on the search results. For example, if you have a Mobile app development company, how large do you think are the chances of your company website being listed when someone searches “Why is it necessary to have a mobile app for your business”? Very little because there are thousands of companies who have websites with the listing of services similar to yours. But, if you have a blog with articles written on mobile app development, website app development, and other related topics, and have used the right keywords in your articles, it multiplies the chances of your website being listed higher on the pages of search results. This is what is called search engine optimization. Having a blog is one of the best ways to improve your ranking in search engines. Know why here!

FIVE WAYS BLOGGING CAN HELP IMPROVE YOUR WEBSITE’S SEO RANKING
 

• Blogs minimize the bounce rate

When a user visits your website through a blog that appears in the search results, the chances of the user spending more time on the page is higher as the blog keeps the user engaged through its content. This reduces the bounce rate of the webpage. The time spent by a user on a website is way less when there is less information to keep the user engaged. Blogs are engaging and give relevant information to the user. When a user spends more time on a website, Google lists such websites higher on search result pages.
 

• Blogging brings freshness to the website

Adding a blog to your website would mean adding fresh, new, and updated content to your website regularly. Offering fresh content on relevant topics gives the website a new lease of life each day and helps in building the trust of the user. The more you engage the user with fresh, informative content, the more trust the website earns. A website without a blog is seldom updated and hence creates doubts about the credibility or relevance of the company itself.
 

• Blog helps you create internal links to your website

Blogging is an essential part of any SEO strategy as it helps in creating chain links internally, from one post to another, effectively improving users’ on-page time and engagement. Not having internal links on your website, is one of the biggest hurdles to SEO. Such SEO mistakes highly impact your website ranking negatively. A useful tip here is to use anchor text to tell Google about the page being linked building its connection to the target keywords.
 

• Blogging enables the use of SEO-optimized long-tail keywords

Long-tail keywords are specific phrases that are more than four words long and are more likely to be used by users for their searches. For example: “Best Mobile app development company in Mumbai” or “How to do SEO on a website”. Including such long-tail keywords in your blog posts can help bring the website higher up in ranking when users search for related topics.
 

• Blogging is a great link-back strategy

As much as internal links are important for SEO, having other websites link back to your website adds value and credibility and helps google recognize the same. A blog that gives fresh, relevant, and quality content attracts other companies to link back to it in their own content. For example, in case you have an herbal cosmetics company and have a blog that gives expansive information on various topics related to cosmetics, other websites and blogs related to fashion products can include links to your blogs to give their audiences value-added content on cosmetics. Such cross-website links establish authenticity and credibility which improves the ranking of your website on the google search engine.
It is clear by now that just having a website is not enough to improve your rankings on Google searches, SEO has a strategic impact. Exavibes is one of the top Digital Marketing companies in Mumbai. We provide best-in-class search engine optimization, content marketing, and blog writing, along with Website Development or Mobile App Development services across India. Reach us at Sales@exavibes.com and share with our team of experts your requirement in detail.