Top 15 Content Marketing Tools

Last Updated : 18-Sep-2023

Online content creation, publication, and distribution are the main components of the marketing strategy known as content marketing. Businesses frequently utilize it to accomplish the following objectives: draw attention and generate leads; develop their client base; produce or boost online sales; raise brand awareness or credibility; and engage an online user community. As well as giving customers useful information, it encourages them to buy from the company again in the future.

This aids businesses in building long-lasting brand loyalty. The first step in content marketing is to determine the demands of the audience. A variety of formats can then be used to present the content, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to manuals, question-and-answer pieces, photographs, blogs, etc.

Continuously distributing a lot of content is necessary for content marketing, ideally as part of a content marketing strategy.

Best Content Marketing Tools

BuzzSumo
HubSpot
Buffer
Semrush
Constant Contact
Asana
Ahrefs
Google Analytics
Grammarly
Awario
Wordpress
Copyscape
Airstory
GetResponse
Hemingway

1. BuzzSumo

Buzzsumo is a fantastic all-purpose research tool for content marketing. It can assist you in determining what content performs best for any subject or rival, which is one of its key uses. Metrics like social shares, backlinks, and the influencers sharing a particular piece of content are all visible. Buzzsumo can be used for content planning purposes to see what subjects are trending across various platforms and the kinds of headlines that are gaining the most traction with engagement. You can also get detailed information about how a particular piece of content is doing in terms of shares, engagement, and links.

It also offers insights into what content is resonating with their audience.

BuzzSumo's key features include:

Content discovery: BuzzSumo allows users to search for content by keyword, topic, or domain. It also offers a variety of filters to help users find the most relevant content, such as date range, language, and social media platform.
Influencer discovery: BuzzSumo allows users to search for influencers in their industry by keyword, topic, or domain. It also provides insights into influencers' reach, engagement, and social media activity.
Analytics: BuzzSumo provides users with detailed analytics on the performance of their content. This includes data on shares, comments, and likes. This data can help users to identify what content is resonating with their audience and to adjust their content strategy accordingly.

BuzzSumo is a popular tool for businesses of all sizes, as it is relatively easy to use and offers a variety of features at a reasonable price. It is also a good option for individuals who want to find popular content and influencers in their industry.

2. HubSpot

HubSpot's selection of tools and processes expand with your company, enabling you to scale easily. Using one of our pre-built templates or starting from scratch, the tool makes it simple to write and edit blog articles, landing pages, site pages, and emails. An outstanding content delivery network will support you and ensure that your content is sent as quickly as possible across the entire planet.
The content management system from HubSpot contains good capabilities like A/B testing, but it excels in areas like personalized content and smart content. Forms, your email list, and database administration all function without a hitch if you're using HubSpot's marketing platform. HubSpot also offers a wide range of content marketing tools, many of which may be tested for free.

In addition to its CRM platform, HubSpot also offers a variety of other software products, including:

Marketing Hub: Marketing Hub provides users with a variety of tools to help them create and distribute content, manage social media accounts, and track the performance of their marketing campaigns.
Sales Hub: Sales Hub provides users with a variety of tools to help them manage their sales pipeline, automate tasks, and track their sales performance.
Service Hub: Service Hub provides users with a variety of tools to help them provide customer support, manage tickets, and track customer satisfaction.
Content Management System (CMS) Hub: CMS Hub provides users with a platform to create and manage their website, as well as a variety of tools to help them optimize their website for search engines.

HubSpot is a popular choice for businesses of all sizes because it offers a comprehensive suite of software that can be used to manage all aspects of the customer lifecycle. It is also relatively easy to use and offers a variety of features at a reasonable price.

Here are some of the benefits of using HubSpot:

Comprehensive suite of software: HubSpot offers a comprehensive suite of software for marketing, sales, customer service, and content management. This allows businesses to manage all aspects of the customer lifecycle from one platform.
Easy to use: HubSpot is relatively easy to use, even for businesses with limited technical expertise.
Affordable: HubSpot is affordable for businesses of all sizes. It offers a variety of pricing plans to fit the needs of different businesses.
Scalable: HubSpot is scalable, so it can grow with your business. You can add new features and users as needed.

Overall, HubSpot is a powerful and versatile platform that can help businesses of all sizes to grow their business.

3. Buffer

Buffer is a social media management tool that helps users schedule posts, analyze results, and engage with their audience. It integrates with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+

Buffer's key features include:

Scheduling posts: Buffer allows users to schedule posts to be published on their social media accounts at a later time. This can save users a lot of time, as they can schedule posts in bulk and not have to worry about manually publishing them at different times.
Analyzing results: Buffer provides users with insights into the performance of their social media posts. This includes data on likes, comments, shares, and clicks. This data can help users to identify what content is resonating with their audience and to adjust their social media strategy accordingly.
Engaging with the audience: Buffer allows users to respond to comments and messages on their social media accounts directly from the Buffer dashboard. This makes it easy for users to stay engaged with their audience and to build relationships with their followers.

Buffer is a popular tool for businesses of all sizes, as it is relatively easy to use and offers a variety of features at a reasonable price. It is also a good option for individuals who want to manage their social media presence more effectively.

4. Semrush

Semrush is a preferred tool among SEO professionals because of the variety of information and insights it offers, not just in terms of SEO but also in terms of competitor analysis, content production, and link building. Semrush is a premium SEO tool (with a restricted free version) that enables users to investigate target keywords, examine the content strategies of their competitors, find opportunities for backlinks, and guide their paid advertising plan. It is a complete marketing toolset.

It offers a wide range of features, including:

Keyword research: Semrush can help users find the right keywords to target for their SEO campaigns. It provides insights into keyword search volume, competition, and difficulty.
Competitive analysis: Semrush can help users to analyze their competitors' SEO strategies. It provides insights into their competitors' keywords, backlinks, and traffic sources.
On-page SEO: Semrush can help users improve the on-page SEO of their website. It provides insights into their website's title tags, meta descriptions, and header tags.
Link building: Semrush can help users build backlinks to their website. It provides a database of potential link-building opportunities and a tool for tracking backlinks.
Content marketing: Semrush can help users to create and distribute high-quality content. It offers a variety of features for content marketing, such as topic research, keyword research, and content optimization.
Social media marketing: Semrush can help users to manage their social media presence. It offers features for social media scheduling, analytics, and reporting.

Semrush is a powerful tool that can help businesses of all sizes to improve their online visibility and achieve their marketing goals. It is used by over 7 million businesses, including some of the world's leading brands.

5. Constant Contact

The key features are email templates, email campaigns, email marketing statistics, and A/B testing. A cloud-based email marketing tool called Constant Contact enables business owners and marketers to develop highly targeted, compelling email campaigns. Constant Contact not only provides email templates to make building email campaigns easier than ever, but also enables you to track the success of these campaigns (open rates, engagement, clicks, and more) in one place.

It offers a variety of features, including:

Email templates: Constant Contact offers a variety of email templates that businesses can use to create professional-looking emails. The templates are easy to customize and can be used for a variety of purposes, such as newsletters, promotional emails, and event invitations.
Email marketing automation: Constant Contact allows businesses to automate their email marketing campaigns. This can save businesses time and effort, and it can help them to send more targeted and effective emails.
Email tracking and analytics: Constant Contact provides businesses with insights into the performance of their email marketing campaigns. This includes data on open rates, click-through rates, and unsubscribes. This data can help businesses to improve their email marketing strategies.

6. Asana

Asana is a flexible project management and task-tracking platform that has many benefits to offer teams that create content. Asana is excellent at handling the complexity of managing various deadlines and tasks that are frequently involved in content development. For each piece of content, writers and editors can establish projects with due dates and priorities, which they can then assign to team members as needed. By using an organized strategy, content creation is kept on schedule. Additionally, Asana acts as a central location for content preparation, enabling teams to map out concepts, research needs, keyword lists, and publication schedules.

It offers a variety of features, including:

Task management: Asana allows users to create and manage tasks, including assigning tasks to team members, setting deadlines, and tracking progress.
Project management: Asana allows users to create and manage projects, including breaking down projects into tasks, creating timelines, and tracking progress.
Team collaboration: Asana allows users to collaborate on tasks and projects with other team members. This includes features such as commenting, file sharing, and task dependencies.
Reporting and analytics: Asana provides users with reports and analytics on their work. This can help users to identify areas for improvement and to track their progress over time.

7. Ahrefs

Ahrefs can be used for fundamental SEO research as well as for more involved tasks like performance reports. You can customize the pattern of these reports so that you receive them at the frequency you choose. It is beneficial to monitor your keywords' ranks, examine the keywords and traffic of competitors, and do much more. On Ahrefs, you can get some potent reports like "top pages" that help you analyze a website's most valuable pages or "content gaps" that show you what keywords your rivals rank for but you don't.

It offers a variety of features, including:

Keyword research: Ahrefs helps users find the right keywords to target for their SEO campaigns. It provides insights into keyword search volume, competition, and difficulty.
Competitive analysis: Ahrefs helps users analyze their competitors' SEO strategies. It provides insights into their competitors' keywords, backlinks, and traffic sources.
On-page SEO: Ahrefs helps users to improve the on-page SEO of their website. It provides insights into their website's title tags, meta descriptions, and header tags.
Link building: Ahrefs helps users build backlinks to their website. It provides a database of potential link-building opportunities and a tool for tracking backlinks.
Site audit: Ahrefs helps users identify and fix technical SEO issues on their website.
Rank tracking: Ahrefs helps users track the ranking of their website's keywords in search engines.

8. Google Analytics

Google Analytics is essential to the survival of millions of online companies. It is a web analytics application that tracks and reports website traffic, promoting businesses in selecting the products and services they offer more effectively. If you're technical and know how to put up a correct configuration, it's also incredibly powerful. You can set up behavioral events like scroll-depth in addition to tracking goals like form submissions or product purchases. The best part is that getting access to all of this information doesn't require any effort. You just need to create a Google Analytics account and paste the provided code onto your website to get started. The data from your website will immediately begin to be tracked by Google Analytics.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It provides users with insights into how visitors interact with their website, including where they come from, what pages they visit, and how long they stay. Google Analytics can be used to improve website performance, optimize marketing campaigns, and track the success of SEO efforts.

Google Analytics works by collecting data from a JavaScript snippet that is placed on all pages of a website. The JavaScript snippet collects information about each visitor to the website, such as their IP address, browser type, and the pages they visit. This data is then sent to Google Analytics servers, where it is processed and analyzed.

Google Analytics provides users with a variety of reports that can be used to understand how visitors interact with their website. Some of the most popular reports include:

Audience: The Audience report provides insights into the demographics of website visitors, such as their age, gender, and location.
Acquisition: The Acquisition report shows how visitors are finding their way to the website, such as through search engines, social media, or referral traffic.
Behavior: The Behavior report shows how visitors are interacting with the website, such as the pages they visit, the links they click on, and how long they stay on the site.
Conversions: The Conversions report shows how many visitors are taking the desired actions on the website, such as making a purchase or signing up for a newsletter.

9. Grammarly

Grammarly is a writing assistant with AI. Grammarly is smart enough to assist you in producing writing that is better and easier to read without the difficulty of having to learn how to use the program. It enables you to identify and correct the minor mistakes and errors in your phrases that give the impression that you are a beginner. However, you may increase the readability of your content by using Grammarly, which will increase traffic and motivate readers to read it completely.

Some of the advantages of using Grammarly:

Improved writing quality: Grammarly can help users improve the grammar, spelling, punctuation, and style of their writing. This can lead to more professional and polished writing.
Increased clarity: Grammarly can help users improve the clarity of their writing by suggesting ways to make their sentences more concise and easier to understand.
Improved engagement: Grammarly can help users improve the engagement of their writing by suggesting ways to make their writing more interesting and persuasive.
Increased confidence: Grammarly can help users write with more confidence by knowing that their writing is free of errors.

Overall, Grammarly is a powerful and versatile writing assistant that can help users improve the quality, clarity, engagement, and confidence of their writing.

10. Awario

Awario is a unique application that enables you to "listen" to others through people's social media. You can more easily identify and fix any errors you're making in the content with the help of this feedback. With the help of this technology, you may avoid surveys and chatbots and get information straight from the source. By using this knowledge, you may improve the user experience on your website.

Some features of using Awario include-

Track your brand mentions: Awario can help you track all mentions of your brand across social media and the web, even if they are not tagged or linked. This can help you to identify new customer conversations and to track the sentiment around your brand.
Monitor your competitors: Awario can help you monitor your competitors' social media activity and track their brand mentions. This can help you to identify new opportunities and to stay ahead of the competition.
Identify industry trends: Awario can help you to identify industry trends and track the latest news and developments in your industry. This can help you to stay informed and to create content that is relevant to your audience.
Analyze your social media data: Awario provides a variety of features to help you analyze your social media data, including sentiment analysis, influencer identification, and competitive analysis. This information can be used to improve your social media strategy and to track the success of your campaigns.

Overall, Awario is a powerful and versatile social media monitoring and analytics tool that can help businesses of all sizes improve their social media strategy, track their brand mentions, monitor their competitors, and identify industry trends.

11. Wordpress

When it comes to content management systems, WordPress is the market leader. WordPress is the most widely used CMS worldwide. WordPress powers about 39.5% of websites on the internet, according to Search Engine Journal. With this open-source CMS, you can self-host your website or use the platform to host it. It not only enables you to create and manage your website and its content, but it is also helpful in growing it. WordPress has a template system and a plugin architecture that allow you to customise any website to meet your company, blog, portfolio, or online store.

Reasons of using WordPress include-

Easy to use: WordPress is relatively easy to use, even for people with no coding experience.
Free and open-source: WordPress is free to download and use, and the source code is open, which means that anyone can contribute to its development.
Scalable: WordPress can be scaled to meet the needs of any website, from a simple blog to a large e-commerce site.
Customizable: WordPress can be customized to meet the needs of any website using themes and plugins.
Secure: WordPress is a secure platform, but it is important to keep it up to date with the latest security patches.

12. Copyscape

Although duplicate content may not result in a penalty for your website, it can have a negative impact on your traffic, rankings, and search visibility. It's therefore one of the most harmful factors that may cause your content marketing efforts to become unsuccessful. There could be a problem with duplicate content if other websites are using your content or if you have quoted something else. Because of this, it is essential to check content for plagiarism before publishing both original content and content that has been duplicated. In order to rectify these duplicate issues well in advance, you can use a tool like Copyscape to do a search for related content on the internet.

13. Airstory

Airstory is the finest free copywriting tool for bloggers, writers, students, and subject-matter experts who want to write more, better, and faster. Airstory is an excellent choice for independent authors or teams looking to manage and collaborate on various projects. Airstory's primary components are Projects and Cards. When dragged into projects, cards provide a central location for commonly used content and allow for easy formatting. Project organization can be done using Tabbed View. Due to the fact that each tab may be used to represent a web page or a chapter in a book, this is ideal for developing, say, online content.

14. GetResponse

Email is one of the best methods for distributing content. According to a MailMunch survey, it is the second most popular way to distribute content, right after social media. Because it enables you to maintain leads and keep clients who are already yours, it is essential for content marketing. Email marketing, though, has its own set of difficulties. With an email marketing automation solution like GetResponse, you can, however, optimize the entire procedure. This program does all the functions required of an email marketing tool, including designing high-converting landing pages, building automation workflows, and producing eye-catching emails. Depending on the activities and responses of your subscribers, you can adjust them as necessary and make sure you send the appropriate emails.

15. Hemingway

The readability of your content is a crucial element that affects how readers interact with it. The more user-friendly your content is, the more probable it is that readers will interact with it. However, if you write anything that is exceedingly challenging to understand with tough language and lengthy sentences, readers might not stick with it for very long even if the subject interests them. To make your writing clearer and simpler for everyone to read, you should utilize a tool like the Hemingway. The program grades your writing and offers you tips for improvement, including how to use fewer adverbs and passive voice, identify difficult-to-read lines, etc.

Conclusion

The best content marketing tools depend on your specific requirements and the scale of your content marketing efforts. Whether you're focused on content creation, SEO, social media management, email marketing, or analytics, there are tools available to streamline and enhance your content marketing strategy. Carefully evaluate your goals and budget to choose the combination of tools that best suits your needs, enabling you to create, distribute, and optimize content effectively.