Benefits Of Android App Development For Businesses

Whether you planning to build an app for enhanced productivity, engagement with potential customers, an ecommerce outlet, or simply an intriguing, intelligent and highly reactive game Android Operating System is undoubtedly your best option. Make sure you choose an android app development services agency that incorporates state-of-the-art features, offers competitive price points, and exploits the latest development platforms and programming languages.

Android is a highly popular, open-source Operating System, and therefore hundreds of devices use this software. It is this popularity that guarantees instant success. However, businesses need to make sure that their apps are built with the right tools, highly targeted, and seamless.

The world has already shifted to smartphones, tablets, and laptops, and as a business entity, you need to invest in app/s to boost revenue, enhance brand image, and/or increase productivity. Choose a renowned android app development company in Mumbai for hassle-free deployment.

In a recent survey, it was found that almost 60% of smartphone users preferred mobile applications to accomplish various tasks which also include leisure and entertainment. In such a scenario, businesses can significantly improve their bottom line by offering stable, secure, and scalable applications.

So, what makes Android the preferred choice of developers, sellers, and users? Read on to know how android app development can help your business.

• Open-source

One of the biggest advantages of building an Android-based mobile application is its open-source nature. It simply means the development kit, along with complementing libraries and languages are free to use. Of course, there are paid development kits that are available at an attractive yearly charge.

The importance of the android app can be gauged from the fact that almost 2/3rd of the apps built use Android as their base Operating System. Open source not only makes sure that apps are cheaper to build, but the underlying operating system also allows users to tweak the look and feel of the device itself. Users love custom ROMs and therefore tend to opt for Android smartphones which provide businesses with a ready-made, ever-increasing pool of Android users.

• Seamless, Scalable & Secure Apps

Someone from the tech world rightly said that the competition or war of growth has now shifted to digital platforms. While desktops/servers are still in use and their importance cannot be ruled out, the real action takes place on smaller devices such as smartphones, tablets, and laptops. Therefore, businesses need to focus on these mediums. A mobile app is, therefore, a great way to communicate with customers. Sending updates, notifications and customized messages with Android apps is seamless, discreet, and target-oriented.

Android apps allow businesses to embed loyalty programs, offer rewards, coupons, and special discounts. It creates rock-solid loyalty and also improves brand image. And all these features are built along with a robust and secure framework. It would not be pertinent to compare Android App versus iOS App because Android has distinct advantages over iOS in terms of cost, development options, and deployment agility.

• Lower Cost | Faster Deployment

Developing mobile apps with Android SDK is rapid and requires minimum frills. This simply means faster development and deployment. Yes, there are some initial registration charges but it still makes it extremely competitive. Moreover, the SDK can be exploited multiple times reducing the cost of the final product. Android app development services companies pass this cost advantage to businesses who in return, leverage from this low price point by offering increased features and a secure environment.

As mentioned above, the development cycle with Android SDK is rapid, and therefore it is a perfect choice for businesses who want to get their idea off to a flying start. Remember, delay in ideation or development hiccups can allow your competitors with similar ideas to launch their app first. Android prevents developmental delays.

• Google Play Store – The importance of the android app

This is the hub for all Android apps. Users typically download from Google Play Store and then update the same as and when new patches or tweaks are available. What makes Google Play Store unique is that it allows quick deployment. Android apps are available in this store within hours of uploading. Even new updates are approved on priority, and therefore every android app development services company makes sure that these changes are live. This is an extremely important feature especially when an app has security loopholes. It simply means reduced financial damage.

By offering new apps to limited users, businesses can test their products with alpha and beta testers before making them available to the general public. It reduces the chances of offering an app with one or more errors. Moreover, apps can be directly deployed on developer devices for analyzing the overall functions and features.

• Improved SEO & Brand Image

Businesses need to understand that apps deployed on Goggle Play Store are perfect candidates for app indexing. The app library is frequently crawled by Google bots to collect several data points/metrics. Clicks on apps or any form of interaction with the app page are equal to one home page visit. Moreover, various parameters carry distinct rewards in terms of SEO / page ranking. Therefore, popular apps inadvertently experience increased traffic, greater engagement, and higher sales.

Advantages for android applications are not restricted to the above. Here are a few more –

As a business entity if you are still unsure then read on to know a few more Android app benefits which you simply cannot ignore.

• Build a distinct brand in niche categories (Ecommerce, Productivity, Gaming).
• Create a personal connection with customers belonging to a specific category.
• Target by geography, age, gender, and much more.
• Exploit users’ social media and email accounts for personalized services.

Conclusion –

Android apps are not just productive, eCommerce and gaming tools/outlets, they are the gateway to your customers’ spending habits, their likes, dislikes, their views on your brand, etc. On the other hand Google Play Store, the Android App Library is your digital analytic mirror; a mirror that offers a plethora of information such as customer interaction, time spent on the app, preferred section, money spent. That Play Store also improves SEO is an added bonus.

So, what are you waiting for? Act now and connect with any reputed android app development company in Mumbai or for that matter in India and launch your product/service or idea through the most popular platform; Android. Exavibes, one of the finest web and software development agencies based in Mumbai is one such entity.